Creative Precision. On Demand.
Reg Redmond is ready with solutions to your messaging challenges.
Reg is an editorial and training veteran with extensive experience across industries in all areas of writing, editing, and instructional design. Specialties include copyediting, technical documentation, corporate training and e-learning, legal compliance, business communications, and entertainment.
Available on location, remote, or hybrid.
Agile Response to Any Challenge
Whatever your outrageous (or mundane) creative need, Reg has probably tackled it more than once. Creating messaging that is impactful and on-brand is both art and science, and sometimes a little bit of magic.
Copywriting
Want your messaging taken seriously? Make it shine. Whatever your goal, there is no substitute for strategic, compelling copy that knows its audience and knows itself. Your copy is your voice – a vital extension of your brand – wherever it may appear. To whomever you entrust it, be sure they see it the same way.
Editing
Clean, concise, consistent. Even the best writers benefit from a second, expert set of eyes. Adherence to style, a command of structure, and commitment to a unified voice allows the expert editor to elevate the contributions of creative teams to new levels of excellence.
Instructional Design
Whether a job aid, self-paced WBT, or full program curriculum, simplicity is the key to effective and impactful adult learning. Attention to each step of the process – from learner analysis to post-delivery evaluation – results in quantifiable outcomes that improve metrics.
Business Communications
Communication within the organization is every bit as essential as customer-facing messaging. Informational blog posts, proposal decks, customized announcements, and organizational newsletters can all help support your strategy to keep your teams aligned and on task.
Scriptwriting
It seems like a long way from Hollywood to the corporate trenches. It really isn’t. From a full-length comedy feature or hour-long TV drama to a behavior modeling short or two-minute brush-up on sales skills, it all comes down to telling a story in plain language that engages the viewer and delivers an impactful message.
Technical Documentation
Nothing sticks until it’s explained in language the layman can understand. Whether crafting a UX manual, onboarding guide, or detailed walkthrough of a product, process, or policy, the magic in documentation lies in making the complex accessible.
Compliance
Keeping your workforce up to date on the legal and operational policies that impact their ability to operate with confidence is a necessity that can also be an opportunity. Be it for NLRA, OSHA, industry regulations, or corporate best practices, the right informative strategy focuses on how compliance serves to enhance workplace efficiency and satisfaction while ensuring the messaging sticks.
Messaging Strategy
Access points for your audience are evolving faster than ever, and so are the tools for meeting them where they live. Whether videos, socials, apps, or even good old-fashioned hard copy, in-depth and ongoing end user analysis will inform your choices, and a creative, adaptive mindset will ensure your choices land. It’s an omnichannel world out there. Be sure you’re ready to leverage all your angles.
Evaluation
Begin with the end in mind. The success of any campaign – marketing, messaging, or educational – rests on a vigilance for ensuring your efforts have hit the mark, and the agility to pivot if you don’t love the answer. Building campaigns and curricula with the eval strategy baked in – surveys, focus groups, field testing – demonstrates a commitment to continual improvement that sends its own message.
Experience Across Industries
Reg’s career to date has spanned an exhaustive range of industries. His journey has taken him from the government trenches to the corporate classroom to the twinkling lights of Hollywood and back.
Each new client contributes its own lessons, nuances, and experience to the creative arsenal at his disposal. And you could be next…
Technical
- AOL Online
- Ericsson
- Freeserve
- IBM
- InfoMart Systems
Promotional
- British Telecom
- Capital One
- Kaiser Permanente
- Michigan House of Representatives
- Wcities.com
Medical
- BVI Medical
- Children’s Healthcare of Wisconsin
- HCR ManorCare (now ProMedica)
- Northwestern Medicine
- Walla Medical, Inc.
Instructional
- AT&T
- Cingular Wireless
- Cisco Systems
- Federal Aviation Administration
- United States Department of Defense
Hollywood
- Classic Move Films
- Elbow Grease Pictures
- Mama’s Boy Productions
- New Line Cinema
- Skyy Rockett Entertainment
“Working with Reg has been a delight. Consistently great copy with an eye for detail and a laser focus on the perfect tone for the audience. Always with a smile and something nice to say, usually when you need it most!”
Frankie Robinson
Team Lead, AT&T University